Senior Product Designer · Open to work
10+ years turning complex B2B and SaaS products into interfaces people actually understand. From cybersecurity platform to healthcare collaboration, I bridge technical depth with user simplicity, now accelerated by AI.
Next-generation authentication
feature leveraging AI research
for strategic implementation.
Co-creating and maintaining
a scalable design system for
enterprise cybersecurity
products.
Simplifying a complex enterprise
security platform for MSP users.
Removing clutter, preserving power.
Clinical collaboration apps
designed for demanding
healthcare environments.
From planning and strategy
to prototyping and iteration
- a systematic approach to
solving complex design problems.
Good questions lead to good insights. I believe in deep research and asking "why" until we get to the root of the problem. Surface-level understanding leads to surface-level solutions.
This isn't just about making things look pretty. It's about creating experiences that make people feel confident, productive, and in control.
Great experiences are hard to achieve alone. The best solutions emerge when designers, developers, product managers, and users work together.
Fail often and fail early in order to succeed. I embrace experimentation and iteration. The fear of being wrong shouldn't stop us from finding what's right.
I'm a Senior Product Designer with 18+ years of experience designing enterprise B2B and SaaS products. Most recently, I spent almost 5 years at Bitdefender designing cybersecurity solutions for MSPs and co-creating the company-wide design system.
My approach combines strategic thinking with hands-on execution. I excel at breaking down complex technical requirements into intuitive interfaces that balance user needs with business constraints. I've worked across cybersecurity, healthcare, and business intelligence, always focusing on enterprise products where the stakes are high and the users are demanding.
I had the pleasure of bringing Catalin onto our team and working with him for nearly five years. Catalin's long-standing freelance career shaped his greatest strengths: the ability to manage diverse stakeholders, juggle multiple project streams simultaneously, and approach challenges with grit and resilience.
He excelled at navigating the high-complexity world of MSP B2B, involving intricate technical integrations and layered business models. Catalin successfully carved out his spot in this ecosystem, and I was consistently reassured to have a UX champion with the seniority and toughness required to succeed in that demanding environment.
Unlike many seniors who can become set in their ways, Catalin remains coachable and eager to grow. Beyond his professional expertise, he is a sociable and gregarious person: quick with a joke and always the one to encourage the team to get together over a meal. I recommend him for any role that requires both seniority and a proactive, collaborative attitude.
I am pleased to recommend mr. Catalin Sofan with whom I've had the privilege of working closely as Group PM for the MSP business line at Bitdefender.
Catalin has been consistently demonstrating exceptional skill in creating user-centered designs that balance functionality, aesthetics, and business goals.
His broad experience in understanding user behavior and delivering intuitive and impactful digital experiences have been instrumental in delivering additional business value through our product line.
Beyond his technical acumen, Catalin is an excellent team player who brings thoughtful insight, and empathy to every project. He's also played a key stakeholder role in fostering a culture of creativity and innovation within the team.
I am confident that Catalin will be an asset to any organization seeking a talented and dedicated UX professional. Please feel free to contact me at [email protected] for further details.
Catalin este un UX designer foarte talentat și dedicat, cu un simț excelent pentru design centrat pe utilizator, maximizând eficiența flow-urilor din aplicațiile noastre. A venit mereu cu idei creative, având o colaborare eficientă cu echipele de engineering și cu un impact clar asupra produselor la care a lucrat. Recomand cu căldură pe Catalin pentru orice rol de UX design, este un profesionist complet și un coleg de încredere.
I had the pleasure of working with Catalin on several complex projects at Bitdefender. As a Product Manager, I truly appreciated his ability to translate high-level product requirements into intuitive, user-centered experiences without losing sight of our business goals.
What stood out to me was his ability to integrate seamlessly into different project streams while maintaining a high level of design consistency. He has a keen eye for detail and a deep understanding of the MSP B2B ecosystem, which allowed him to tackle intricate workflows with ease.
Beyond his technical skills, Catalin is a fantastic collaborator—proactive, open to feedback, and always bringing a positive energy to the team. He is a rare mix of seniority, grit, and empathy. I highly recommend him for any product team looking for a seasoned professional who can drive impact from day one.
Feel free to reach out to me directly for any additional information.
Open to Senior Product Design and Lead opportunities
Cătălin Şofan